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  • Seminar on Brand Protection, FMCGs and Lookalikes

    Catherine Byfield, Emma Reeve and Yana Zhou will be presenting at a seminar discussing “Brand Protection, FMCGs & Lookalikes – The Kit Kat Case & Other Developments” in London on 13 May 2019.

     

    The seminar is designed for in-house counsel and will focus on which elements of a product are protectable and the best IP route to achieve this.

     

    The speakers will recap on the longstanding battle of Nestle to secure registered trade mark protection in the four-finger shape for its KitKat across the EU and examine the commercial factors driving the importance of the brand.

     

    If you would like further details or wish to sign up, please click here.