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Red light for Chroma CTM application on appeal


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  • Red light for Chroma CTM application on appeal

    In this article for the ITMA Review, Geoff Weller reviews the General Court’s rejection of the mark CHROMA as a CTM which considered the proper assessment of ‘descriptiveness’ and in particular whether a sign that is the Greek word for colour describes a ‘characteristic’ of bathroom ceramics to the Greek-speaking consumer.