Emma Reeve


One of Emma’s strengths is that she always considers the commercial implications when advising her clients. With clients ranging between multinational brand owners and Startup entrepreneurs, Emma is regularly exposed to senior-level discussions on commercial needs and IP strategies in various different organisations. Emma’s commercial understanding allows her to provide each of her clients with bespoke yet comprehensive IP strategies. By focussing on her clients’ commercial goals, Emma helps them to navigate the interface between commercial needs and intellectual property (“IP”) to build and protect the value of their IP assets.

Emma has had numerous articles published discussing recent developments on trade mark and design law, helping to educate businesses on how their brand may be protected or enforced. She often presents on trade marks and IP strategy at events and seminars.

Emma further utilises her commercial awareness by contributing to a joint working group between the United Kingdom Intellectual Property Office (“UK IPO”) and Chartered Institute of Trade Marks Attorneys (“CITMA”), the aim of which is to build awareness of intellectual property.

Outside of work, Emma enjoys exploring new places to eat and planning her next holiday. During milder weather, Emma likes to explore the countryside on her bike. Come winter, however, and you will more likely find her gliding down a ski slope. She is also a keen horse rider, and takes any opportunity she can to get out for a hack in the Hertfordshire countryside.

Her qualifications include:
Chartered Trade Mark Attorney
European Union Trade Mark and Design Attorney
Original Member, Chartered Institute of Trade Mark Attorneys
PgDip (BPTC), Postgraduate Diploma, Bar Professional Training Course, University of West England
LLB (Hons) Law, University of Buckingham